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You are absolutely correct that your cost of living denominating in xmr goes down even though in fiat terms it's going up. This is where the question of earning in xmr, spending xmr becomes more important in a world where fiat still reigns. The hidden hack that a lot of people are missing, because if they didn't they would be living differently
GENESIS
I hope I won't duplicate other comments in the thread, but my guess is your issue isn't with people that want to spend monero; it's more closely tied to network effects and marketing. This is my first time hearing about your project, and something of this nature requires that you put it in front of the target customers so that they are away of it's existence and will likely have more people using it. Just visited the site now and i like its design and very easy to navigate as well. As someone operating a two sided market, you have the classic chicken and egg problem where you need both buyers and sellers to join at a relatively equal rate. In conclusion, it's the marketing that you need more focus on atm in my opinion, as there are definitely a lot of people (myself included) who are more than glad to spend xmr