Watermarks vs. Spymarks:
Big tech companies like Google, OpenAI and many others,are working on systems like SynthID that use hidden, invisible tracking signals embedded in digital files (images, audio, video, text) without the user's meaningful knowledge, control, or consent.
"Imagine a future where every device is attested and every social media post carries an account-linked spymark. Where every file or post served to you for sharing has spymarks embedded within. [...]
In this world, it would be dangerously easy to hunt down anyone from a JPEG or a tweet. Or track the web of humans through which “dangerous ideas” flow."
If they know all the saved memes on my phone I’m screwed
I suspect they can already do this with variable bitrate codecs which have a unique signature via the video file metadata. Here Phil Zimmerman explains this vulnerability: https://youtu.be/59sWJT6uso0?t=2501
During the hunt for Bin Laden the NSA/GCHQ had "voice prints" which can be matched with other audio recordings to link phone calls or identities. It was also apparently used to locate Rmazi Binalshibh, a senior al Qaeda operative was was caught in 2002. The book by Richard Aldrich, GCHQ, outlines this on page 514.