CR1337

Privacy

**Watermarks vs. Spymarks:**

Big tech companies like Google, OpenAI and many others,are working on systems like SynthID that use hidden, invisible tracking signals embedded in digital files (images, audio, video, text) without the user's meaningful knowledge, control, or consent.

*"Imagine a future where every device is attested and every social media post carries an account-linked spymark. Where every file or post served to you for sharing has spymarks embedded within. \[...]*

*In this world, it would be dangerously easy to hunt down anyone from a JPEG or a tweet. Or track the web of humans through which “dangerous ideas” flow."*

Source: [https://brand.io/article/spymarks/](https://brand.io/article/spymarks/)

Watermarks vs. Spymarks

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